The State of Things
Remember when we moved October 2021 to Austin, Texas thinking it was a good idea? Well as it turned out, things got better for our family but not our business. After a little searching my wife found a great church that she loves in Gateway Austin, we found a great charter school for our son that is in line with our ideology and is void of today's propaganda/indoctrination, and my daughter is flourishing in her new peer group and excelling in her studies. These are all great things to recognize as victories being a husband and father. In the same 18 month period we took some hard "L's" as we were banned from advertising on Facebook/Instagram which led to a dramatic drop in sale which in this game cashflow is king and we no longer had it. Needless to say the following 10 months was a struggle which led to this past November when we were forced to abandon the warehouse and fire sale our gym. We forged onward by moving the business into our home and did our best to play triage over the months that followed. I'm sure you've noticed lately we haven't really had much to sell and have been limping from pre-sale to pre-sale which I'm sure has begun to grind down consumer confidence in us... I get it.
This evening I'm here to share with you that we, as a business, have turned the corner. The next apparel launch (tank tops) will be a preorder not because we are broke still but because our screen printer does not have the capacity to print anything else for us this month. Why? Because over the past week I've placed some rather large orders with all our suppliers in order to allow us to get back to business as usual before Memorial Day Weekend. After Memorial Day Weekend we will be bringing back Speak Truth but in a refreshed design that will still punch people in the teeth, a couple old favorites for drinkware will be making a return, and we will have some new designs as well. We are close to being "back", just need a little time now.
So in short the move to Austin was a mixed bag for us, we almost went bankrupt and lost everything, but now we are climbing back up and will get back to normal before the end of the month. Thank you to all for your support. You kept food on my family's table, a roof over our heads, and kept the business going which for that the words thank you are not enough.
This evening I'm here to share with you that we, as a business, have turned the corner. The next apparel launch (tank tops) will be a preorder not because we are broke still but because our screen printer does not have the capacity to print anything else for us this month. Why? Because over the past week I've placed some rather large orders with all our suppliers in order to allow us to get back to business as usual before Memorial Day Weekend. After Memorial Day Weekend we will be bringing back Speak Truth but in a refreshed design that will still punch people in the teeth, a couple old favorites for drinkware will be making a return, and we will have some new designs as well. We are close to being "back", just need a little time now.
So in short the move to Austin was a mixed bag for us, we almost went bankrupt and lost everything, but now we are climbing back up and will get back to normal before the end of the month. Thank you to all for your support. You kept food on my family's table, a roof over our heads, and kept the business going which for that the words thank you are not enough.
26 comments
I’m glad that on the personal front things are doing well, and look forward to the next launch…..best of luck!!
Robert
May 09, 2023